What Is On-Page SEO? How to Do On-Page Optimization in 2025

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By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics? Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords. This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy. Search Engine Optimization (SEO) is the practice of enhancing your website to improve its visibility on search engines like Google.

But if you still want to use AI content, you need to ensure it’s not detectable. Our own AI content detection case study proved that AI-written content is easily detectable by publicly available tools. E.E.A.T has become an essential part of SEO today – especially in the age of AI content.

On-page SEO focuses on optimizing visible page elements like content, images, and meta tags to improve user engagement and relevance. Technical SEO involves backend elements such as site architecture, SSL certificates, and XML sitemaps that help search engines crawl and index a website more effectively. Since these improvements occur only on your own website, they’re typically entirely within your (and your team’s) control, and don’t require coordination with other businesses. Using advanced competitor and SERP intent analysis, our team uncovers areas where your page is falling short and provides guidance to correct those issues. Title tags and meta descriptions are two of the most critical elements of on-page SEO.

on-page seo

You may find it easier to start with the core content of the page and let that inform the rest of your on-page SEO strategy. When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking. Incorporate your keywords naturally throughout the rest of your body text, making sure it is present in the first 100 words. Internal linking is the practice of adding links to navigate from one page to another within your site. This is helpful from a UX perspective as it helps visitors to move from one relevant page to another and keeps them browsing your site for longer.

Bonus #1: Find Question Keywords

on-page seo

Then address every main point that your audience is looking for. Short answer – Match the average word count from the top 10 ranking pages on Google. From a copywriting point of view, a lower reading level as close to basic as possible is advised for most websites. That means adding your own unique experiences, strategies and knowledge. Only one of those pages containing the β€œduplicate content” will rank for it.

What tool from Google would you use to check the page indexation?

on-page seo

And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly. But they can harm your website’s overall SEO and Google performance eventually if not addressed properly.

  • The same on-page SEO techniques that can increase your search results rankings also make your website easier for users to navigate.
  • Whether you want to order specific on-page SEO services or create a comprehensive strategy, we have an SEO service for you.
  • It takes most of the hard work out of schema implementation and automatically adds the basics.
  • It includes many factors, but the following are some of the most important.

If they visit your website again, the website can be loaded from the cache. You don’t have to worry about milliseconds, but don’t expect awesome performance from providers that offer hosting for $0.10/month. To implement all the technical stuff perfectly, you may need a developer (unless you know something about HTML/CSS minifying or DOM elements). Don’t forget that with mobile-first indexing, Google is looking at your web β€œvia the mobile device”.

FAQs about on-page SEO services

They assist search engines in interpreting the subject and relevance of your content. And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you. As it turns out, you can ALSO get sitelinks on all sorts of pages… from blog posts to ecommerce category pages. These two tools will tell you how you can improve your site’s specific pagespeed issues. So if you want simple ways to quickly improve SEO rankings, you’ll love this SEO Anomaly guide. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back.

on-page seo

The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content. Most modern Content Management Systems such as WordPress and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy.

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