When legal challenges emerged, Unruly Agency Lawsuit chose not to retreat—but to rebuild. Rather than dismissing the issues raised by the lawsuits, the agency leaned in, listened to the concerns of its creator community, and launched a series of powerful internal reforms. What followed was a company transformed by responsibility, fueled by innovation, and focused on long-term ethical excellence.
1. Redesigning Internal Culture Around Accountability
Unruly didn’t just update policies—it reshaped its internal culture from the ground up. New initiatives include:
- Ethics & Compliance Officers: Dedicated staff now oversee fair practices across all departments.
- Internal Reporting Hotlines: Confidential systems allow creators and staff to report concerns safely.
- Accountability Audits: Routine reviews of campaign workflows, contracts, and client interactions.
This cultural shift ensures every action—from content briefs to contracts—is rooted in transparency.
2. Making Creator Experience the Core KPI
While revenue and reach are important, Unruly now prioritizes creator satisfaction as a key business metric. Changes include:
- Influencer Satisfaction Surveys: Used to improve campaign experiences and operational workflows.
- Creator-Centric Onboarding: Personalized walkthroughs of campaign terms, deadlines, and expectations.
- Post-Campaign Reviews: Giving creators space to evaluate each collaboration and provide structured feedback.
By putting creators first, Unruly is ensuring every voice is heard—and every experience matters.
3. Expanding Fair Use and Content Ownership Protections
The agency revised its content usage policies to better protect influencer intellectual property. Updates now include:
- Time-Limited Usage Rights: Brands can no longer use creator content indefinitely without renegotiation.
- Dual Licensing Models: Giving creators shared control over how content is used, repurposed, or monetized.
- Clear Attribution Requirements: Ensuring creators are always credited when their content is featured.
These protections empower creators to maintain control over their brand and creative assets.
4. Pioneering Industry-Wide Change Through Partnership
Unruly Agency isn’t stopping with internal improvements—it’s using its platform to push for broader reform. Efforts include:
- Partnering with Advocacy Groups: Supporting influencer rights organizations focused on creator equity.
- Co-hosting Industry Ethics Panels: Facilitating open dialogue between creators, brands, and legal experts.
- Publishing Annual Ethics Reports: Detailing progress and accountability commitments for the public.
This proactive leadership positions Unruly as a true advocate for industry change.
Conclusion
The lawsuits may have tested Unruly Agency, but the result is a stronger, more accountable, and future-focused organization. Through cultural reform, creator-first policies, IP protection, and industry advocacy, Unruly is leading a new wave of ethical influencer marketing that others are beginning to follow.
