What keeps your audience hooked when they come across your brand? Outdoor business signs are one of the pivotal marketing assets that catch users’ attention, convey the right brand message, and drive customers to your business.
But you need to place them correctly to maintain their effectiveness. A well-placed sign will not only show the professionalism of your brand but also easily catch the attention of potential customers.
On the other hand, a poorly positioned sign may remain unnoticed, no matter how thoughtfully the experts design it. This blog highlights the essential dos and don’ts of outdoor business signs that brands need to pay attention to get the maximum visibility.
The Dos of Outdoor Business Sign Placement
1. Prioritize High Visibility
Your job is not done after designing a signage solution. You need to ensure that it is visible from all prime junctions and every angle. Check the optimum viewing distance of your target audience and place signs just above the eve level. Also, the surroundings should be evaluated before taking the final call.
If you have a retail store in Toronto, try to place the signs at a slight angle so that they are visible to both pedestrians and motorists.
2. Comply with Local Regulations
Check your locality’s laws and regulations before installing outdoor signs Toronto. You will be penalized if you don’t obey the regulations, or your signs can even be removed.
3. Test for Readability
Place your business signs in such an area or angle where the message is highly visible and readable. If your selected location is surrounded by obstructions such as trees, lampposts, or other signage, you may look for other locations.
Tests should be conducted to find out the optimum angles and distances so that customers can read the message without stress.
4. Leverage Natural Light
Though outdoor signage solutions come up with artificial lighting systems, natural light may improve their visibility, even in low-lit conditions. Position your signs in such a way that they minimize glare or shadows that could make the message unclear.
5. Optimize for Traffic Flow
Place your signs where they can catch the highest attention from passersby. Position these marketing elements in places where most people are likely to notice them, such as stoplights, crosswalks, or waiting areas.
6. Use Strategic Branding Locations
Identify adjacent high-traffic areas near your business centre. These locations are excellent places that offer plenty of opportunities to strengthen your brand and guide customers to your door.
The Don’ts of Outdoor Business Sign Placement
1. Don’t Obstruct Views
Discard places where your sign’s views will be hindered by drivers, pedestrians, or neighboring businesses. It will not only hamper visibility but also lead to potential safety hazards and may raise legal issues.
2. Don’t Ignore the Environment
Pay attention to nearby environments before placing signs. Even a beautifully designed sign may lose its impact if placed against a similar colored background. Contrast will make your signs stand out even in Toronto’s crowded market.
3. Don’t Overlook Maintenance Challenges
Discard locations that are susceptible to excessive dirt, debris, or weather damage. If your signs are placed in extremely crowded areas or under trees, there will be chances of more grime or bird droppings, tarnishing their visibility and readability.
4. Don’t Neglect Lighting
A poorly lit sign is rarely visible at night, even if it is placed in a prominent location. Don’t place marketing signs in dark areas or those with improper lighting. If you opt for illuminated signs, ensure the lighting is steady and improves the readability.
5. Don’t Place Signs without Testing First
Don’t finalize the place without testing it. Use temporary mounts or mock-ups to assess how signs will look from different viewpoints. In this way, you may avoid hefty costs in the final installation.
Conclusion:
Along with the signage design, you also need to prioritize its installation. By following the above-mentioned dos and don’ts, you can ensure the optimum visibility of your signs and draw plenty of customers to your business.
Do you need an expert sign company in Toronto that will create and install high-quality outdoor signs for your brand? Signs Depot will help you with this. We have plenty of experience in this field and embrace our customers with tailor-made options. Our signs are not only visually appealing but also follow all the specific requirements of your business. Let Signs Depot help you in every step of your signage endevor, starting with perfectly designed and placed outdoor signage.
