This chapter will show you how to write SEO-friendly title tags and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.
SEO is not about finding one keyword and stuffing it everywhere possible. Yet, it is a common practice to pick one focus keyword and use it in the main on-page elements such as title tag, headings, text and anchor texts. If you can use heading tags, do so in an organized fashion and make sure they use keywords that are relevant.
Never miss an issue impacting traffic on your site
Check out how the enhancement of HTML structure, loading speed, and other elements led to 500% growth in car buying services in our Google Update traffic recovering case. You can’t control the implementation of your SEO marketing strategy without clearly set expectations. Luckily, using the information you’ve already collected, you can define the goals and KPIs, which will help you measure the results of your efforts. But what should you consider while planning your site’s journey through the deep search engine jungles?
Use the Appropriate Heading Tags: h1, h2, etc.
These metrics provide insights into how users interact with your content and whether it satisfies their expectations. Fresh content also gives you opportunities to target trending keywords. For example, updating a blog post with recent data can help it rank higher for related queries. Image optimization is crucial for improving page load speed and enhancing SEO. Large images slow down your site, frustrating users and hurting rankings. Well-structured, clear content makes it easy for users to find information quickly.
However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Check that your images are sized appropriately for your website and the space you’ve allotted for it.
They bear so little weight in ranking websites that Google’s John Mueller said they are overrated in SEO and that people shouldn’t worry about them. On-page SEO and off-page SEO are basically two sides of the same coin. SEO is most effective when practiced with both because Google uses ranking factors that occur on your pages and outside of them. In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.
What Is On-Page SEO? How to Do On-Page Optimization in 2025
In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers. Regularly audit and update your website content to ensure that it contains updated information. There are various on-page SEO ranking factors, some of which are still unknown to the public. But, there are some tried-and-true known factors that you can start optimizing today for better performance in search results. They can include images, ratings, reviews, and other structured data.
- Rich snippets are enhanced search results that provide additional information beyond the typical meta description.
- When you optimize your URLs, make sure you use your page’s core keyword within the URL’s end portion.
- Create category pages for each of the main topics and link all of your content in those categories.
- Earlier on I highlighted that On Page SEO isn’t necessarily the same as content optimization.
Our on-page SEO services are designed to give your content the best possible shot at ranking, and that includes existing pages. Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content. Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience. Pages that have a long loading time usually have higher bounce rates and lower average time spent on page. Simply upload your image and the tool create SEO-optimized alt text for the image that you added.
The ideal On Page SEO score varies, but it generally means your page is well-optimized according to SEO best practices. While Off Page SEO might seem less controllable compared to On Page SEO, it’s equally important. A well-rounded SEO strategy requires a balance of both On Page and Off Page efforts. To better cater to customer needs and encourage repeat purchases, I recommend adding personalised product recommendations to your product pages. This can be SEO Anomaly as simple as adding a “recommended for you” or “you may also like” section to your product pages, encouraging shoppers to take a look at other items in your store. The way that your website looks, feels, and runs can significantly impact product page SEO.
You probably know that you should be using your main keyword and variations thereof throughout your content. In short, off-page optimization is related to factors that are “off” of your website and on-page optimization is related to factors that are “on” your website. Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO. The simple fix for this issue is to write unique descriptions for each and every product you sell.
