Global Millets Market Size, Trends & Forecast (2025–2033)
Market Snapshot
The Global Millets Market was valued at USD 11.15 billion in 2024 and is projected to reach USD 18.65 billion by 2033, growing at a CAGR of 5.88% during the forecast period. Rising health consciousness, adoption of gluten-free diets, increasing demand for sustainable crops, and proactive government support programs are propelling the demand for millets across food, beverage, and nutrition sectors.
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Market Overview: A Return to Ancient Grains
Millets, a diverse group of small-seeded grains, have been cultivated for centuries in regions prone to drought and low rainfall—especially in Asia and Africa. Today, these grains are gaining mainstream global appeal due to their superior nutritional profile. Rich in protein, dietary fiber, antioxidants, and essential minerals like iron, calcium, and magnesium, millets are now being embraced by modern consumers as a sustainable and health-focused alternative to traditional grains.
Millets are naturally gluten-free, making them suitable for people with gluten sensitivity or celiac disease. From traditional flatbreads in India to modern millet-based breakfast cereals and energy bars in the U.S. and Europe, the market is experiencing a global transformation led by health, sustainability, and culinary innovation.
Key Growth Drivers
- Rising Health and Wellness Trends
The global surge in non-communicable diseases such as obesity, diabetes, and cardiovascular disorders has led to a paradigm shift toward preventive nutrition. Millets, recognized as a “functional food,” are high in complex carbohydrates, resistant starch, and phytonutrients. Urban populations, especially millennials and Gen Z, are increasingly choosing millet-based diets for their high satiety and blood sugar-regulating properties.
Example: Nestlé India launched “a+ Masala Millet” in 2023—a blend of millet, barley, vegetables, and spices, tailored for urban, health-conscious consumers.
- Policy Push and Government Programs
Several governments are positioning millets at the forefront of national nutrition strategies. The United Nations’ declaration of 2023 as the “International Year of Millets”, led by India, spurred awareness and consumption across developing and developed markets. India’s PLISMBP (Production Linked Incentive Scheme for Millet-based Products)—with a budget of over USD 96 million—aims to enhance millet processing, export, and product innovation.
- Sustainable Agriculture & Climate Resilience
Millets require 30–70% less water than rice or wheat, grow in arid and semi-arid regions, and are resilient to climate change. With the global food system facing climate stress, consumers and policymakers alike are turning to millets as a climate-smart grain. Food companies are incorporating millets into eco-friendly product lines to meet sustainability commitments.
Key Market Challenges
- Low Consumer Awareness and Perception
In some markets, millets are still seen as a “poor man’s grain.” Compared to quinoa or oats, consumer awareness of millets’ benefits remains limited, particularly in Western countries. Inadequate marketing, poor branding, and lack of palatable product offerings hinder broader adoption.
- Supply Chain Limitations
Post-harvest infrastructure for millets—particularly storage, milling, and distribution—is underdeveloped in many regions. Shorter shelf life compared to wheat and rice limits exportability and mainstream retail penetration. Investment in cold chains, packaging innovation, and processing technology is critical to unlocking this market.
Segment Insights
- By Product
Organic Millets
Demand for organic millets is expanding, driven by clean-label trends and the growth of organic retail channels. North America, Europe, and parts of APAC are leading consumption. Online platforms and health stores are increasingly offering certified organic millet flours, puffs, porridges, and RTD beverages.
Regular Millets
Conventional millets dominate in volume, especially in price-sensitive markets like India, Nigeria, and Ethiopia. These serve as dietary staples in both rural and peri-urban regions. Increasing investments in fortification and branding are bridging the gap between traditional and modern consumption.
- By Application
Infant Food
Millet-based infant foods are seeing high growth due to their hypoallergenic, easy-to-digest, and nutrient-rich profiles. Pediatricians in emerging countries are advocating millet porridges for weaning. Global brands are launching fortified organic baby millet cereals with iron and calcium.
Bakery Products
Millet flours are increasingly replacing refined wheat in breads, cookies, and muffins. Consumers prefer them for lower glycemic impact and higher protein. Artisanal and gluten-free bakery segments are key adopters.
Breakfasts
From ready-to-cook upma to millet muesli, breakfast is the leading segment in urban adoption. Millets align with the trend of high-protein, low-carb, clean-label breakfasts, particularly in the U.S., Germany, and Australia.
Beverages
Millet-based beverages such as millet milk, smoothies, and fermented drinks are emerging, especially in functional beverage niches.
Fodder
In livestock-reliant economies, millets continue to serve as a sustainable fodder source, particularly during dry seasons.
- By Distribution Channel
Supermarkets & Hypermarkets
Organized retail is driving visibility for branded millet products, with dedicated health food aisles. Brands are using in-store activations, samplings, and combo offers to drive sales.
Online Stores
E-commerce is a game-changer. Online platforms offer niche, specialty, and regional millet products with detailed nutritional information and convenience of delivery. Online subscription models for millet meals are also gaining traction.
Regional Analysis
United States
Millets are witnessing increased demand driven by gluten-free, low-carb, and sustainable food trends. Companies are blending millets into snack bars, granolas, infant formulas, and even brewery products. The Indo-US Millets Initiative (2024) aims to enhance millet awareness and production across the Midwest and other arid zones.
Germany
Germany is leading millet adoption in Europe, supported by organic retailers and the vegan movement. Millets feature in breads, breakfast bowls, and energy bites in both supermarkets and natural food stores. Imports from India and West Africa are rising.
India
India remains the world’s largest producer and consumer of millets. The push from both central and state governments is encouraging innovations in millet-based FMCG products. Urban brands like Bonn and Tata Soulfull are introducing millet burgers, pasta, and cookies.
Saudi Arabia
Health and nutrition awareness is pushing demand for gluten-free grains in Saudi Arabia. Millet-based diabetic foods are in demand. The Kingdom’s focus on food security and agricultural diversification under Vision 2030 also supports imports from India and Africa.
Market Segmentation
By Product
- Organic
- Regular
By Application
- Infant Food
- Bakery Products
- Breakfasts
- Beverages
- Fodder
- Others
By Distribution Channel
- Trade Associations & Organizations
- Supermarkets
- Traditional Grocery Stores
- Online Stores
- Others
Regional Coverage
- North America: U.S., Canada
- Europe: Germany, U.K., France, Spain, Italy, Netherlands, Belgium, Turkey
- Asia Pacific: India, China, Japan, Australia, Indonesia, Thailand, South Korea, Malaysia, New Zealand
- Latin America: Brazil, Argentina, Mexico
- Middle East & Africa: Saudi Arabia, UAE, South Africa
Competitive Landscape
Top companies in the global millets market include:
- Nestlé S.A.
- Tata Consumer Products Ltd. (Soulfull)
- Bonn Group of Industries
- Natureland Organics
- Slurrp Farm (Wholsum Foods Pvt. Ltd.)
- Arya Farm
- Urban Platter
- Siridhanya Organics
- Navitas Organics
- Bob’s Red Mill Natural Foods
These players are focusing on innovation, organic certification, product portfolio expansion, and strategic collaborations to gain market share in this rapidly evolving industry.
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Conclusion
The global millets market is undergoing a transformative shift from a traditional staple to a contemporary superfood. With strong government backing, consumer-driven demand for sustainable and healthy foods, and innovation in food processing and marketing, millets are poised to play a crucial role in global nutrition and climate-resilient agriculture from 2025 to 2033.
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