If you’re a plumber, electrician, HVAC expert, or run any type of home service business in Langley, BC — showing up in local searches is key to getting more calls and more clients. The good news? You don’t need to be a tech expert to improve your online presence. You just need to follow a clear step-by-step local SEO plan.
At LangleySEO.ca, we help service-based businesses rank higher on Google and appear in the top spots on Google Maps. This guide will walk you through everything you need to boost your visibility — without spending thousands on ads.
Step 1: Set Up and Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is your digital storefront. It’s often the first thing people see when searching for your service.
Checklist:
- Claim your profile at google.com/business
- Use your exact business name, address, and phone number (NAP)
- Add high-quality photos of your team, vehicles, and work
- Choose the right categories (e.g., Plumber, HVAC Contractor)
- Write a detailed business description with Langley keywords
- Add your service area
- Enable messaging and update your hours
For more help with this step, check out our Google Maps SEO strategy post.
Step 2: Build Local Citations
Citations are listings of your business info on directories like Yelp, YellowPages, and local sites. Google uses these to verify your legitimacy.
Top Directories for Langley:
- Langley Chamber of Commerce
- Fraser Valley Business Directory
- Tourism Langley
- Yelp, Bing Places, Apple Maps
Tip: Make sure all listings have the same NAP info. Learn more in our Top Langley Directories Guide.
Step 3: Get More 5-Star Reviews
Reviews matter — both for rankings and trust. The more positive reviews you have, the more likely a potential customer is to call you.
How to Get More Reviews:
- Ask after completing a job
- Text or email your review link
- Use a QR code on your invoice or van
- Always reply to reviews politely (good or bad)
We explain this process more in our guide to building a review system.
Step 4: Create Local Service Pages
Many home service providers try to rank just with their homepage. That’s a mistake. You should create dedicated pages for each service and location.
What to Include:
- One page per service (e.g., Drain Cleaning, AC Repair)
- Use local keywords: “Langley emergency plumber”
- Add testimonials and photos
- Mention local landmarks and service areas
We help with content writing and layout on these pages. Learn more on our SEO Services page.
Step 5: Add Location-Based Blog Posts
Local blog posts show Google that you’re active and relevant to Langley. They also help customers learn more about your services.
Blog Ideas:
- “Why Langley Homes Need Furnace Maintenance Before Winter”
- “Top 5 Plumbing Emergencies in Walnut Grove”
- “How We Helped a Brookswood Family Avoid a Major Leak”
Use internal links to guide readers back to your service pages or homepage. Just like we do on LangleySEO.ca.
Step 6: Build Local Backlinks
Links from other websites to yours help you rank higher. For local SEO, focus on local links.
How to Get Backlinks:
- Sponsor a local event
- Partner with other Langley businesses
- Get featured in local news or blogs
- Write guest posts (like this one!)
Want help finding local link opportunities? Contact us and we’ll help.
Step 7: Track Your Results
You can’t improve what you don’t track. Use free tools like:
- Google Analytics (traffic)
- Google Search Console (keywords)
- Google Business Insights (calls, views, direction requests)
We offer monthly reporting with all of our local SEO plans.
Final Thoughts
Local SEO doesn’t have to be hard. With the right steps, even a small business can beat big-name competitors in local search. Whether you’re a Langley plumber, electrician, or HVAC pro, following this checklist can help you:
- Rank higher on Google
- Get more website visits
- Receive more calls from local customers
If you need help with any step, visit our homepage or contact us. We specialize in SEO for Langley home service providers and are ready to help you grow!
