In today’s digitally connected world, all businesses create websites for their products and services. Web pages and sites that rank higher get more traffic and higher sales conversion. However, it is the search engine algorithms that define which website to place higher or lower in the results. For this purpose, website owners carry out search engine optimization through experts.
Many people focus on optimizing the content and structure of their websites. However, little do they know that images also play an important role in improving website rankings. Google and other search engines give weightage to properly optimized and self-explanatory images. This is why companies are focusing on incorporating image SEO in their websites.
Ready to take your digital presence to another level? If yes, then keep reading this article about enhancing your website traffic with pictures and image SEO.
Top 6 Ways to Boost Website Traffic with Image SEO
Ranking your website with pictures might sound strange but the actual process is highly effective. Google gives weightage to optimized images on a website and actually guides users on how to optimize them for higher rankings. While this sounds confusing, you can perform image SEO with the help and guidance of knowledgeable experts.
Let’s delve deeper to explore the top ways to boost website traffic with image SEO.
1. Adding Image Alt Text
Adding image alt text is a crucial step in optimizing images for SEO. The alt text describes the content of an image in words, making it accessible to search engines and visually impaired users who rely on screen readers. By using descriptive, keyword-rich alt text, you help search engines understand what the image is about.
This can improve your website’s ranking in search results. Alt text also enhances the relevance of your images when users search for specific keywords related to your content. This enables you to drive more traffic to your site. While a lot of this sounds confusing, you can engage professionals to get the task done. You can contact SpiralClick and get help from their expert team to begin your image SEO journey for higher rankings and visibility.
2. Including Image Caption & Tags
Including captions and tags for images can further boost your SEO efforts by providing additional context to both users and search engines. Captions describe the image directly on the page, offering valuable content that can be indexed by search engines.
Image tags, such as categories and keywords, allow search engines to better categorize and rank your images. This increases their discoverability online. Both captions and tags also improve user engagement by enhancing the user experience, as they provide more context for the image, making your page more informative and relevant.
3. Use Structured Data Markup
Implementing structured data markup for images is an effective way to provide search engines with information about the visual content on your site. Structured data (schema.org) can help search engines categorize and display your images more accurately in search results.
This includes rich snippets or image carousels. Marking your images with appropriate schema, such as “ImageObject,” increases the likelihood that your visuals will be recognized. It can be presented in an optimized format in search engine results pages, ultimately driving more traffic.
4. Optimal Image Placement
Optimal image placement within your website or content is essential for both user experience and SEO. Placing images near relevant content ensures that they are contextual and add value to the text surrounding them. Images should be placed in areas where they complement the topic, enhance the message, or break up lengthy sections of text.
Strategically positioning images can help keep users engaged, reduce bounce rates, and increase time spent on the page. All of this positively affects your website’s SEO performance and organic search rankings.
5. Optimizing Image Size & Format
Optimizing the size and format of images is key to ensuring fast load times and a smooth user experience. Both of these mentioned factors are critical for SEO. Large image files can slow down your website, negatively impacting your search engine rankings and user experience.
By compressing images and using modern formats like WebP, you can reduce file sizes without sacrificing quality. This ensures faster loading times, which is a ranking factor for search engines, and provides a better experience for users. This leads to lower bounce rates and improved overall SEO performance.
6. Relevant Surrounding Text
The text surrounding an image plays an important role in SEO by providing context to search engines and users. Search engines analyze the content around an image to better understand its relevance to the topic. By ensuring the surrounding text is relevant, keyword-rich, and descriptive, you help reinforce the image’s context.
This improves your chances of ranking for specific keywords. Well-written, related text also keeps users engaged. It also increases the likelihood that the content, including images, will be shared or linked to, further boosting your site’s visibility and SEO performance.
Optimize Images to Boost Your Website’s Rankings
Optimizing images to boost your website rankings sounds exciting but the actual process is challenging. It requires in-depth knowledge and expertise on the subject matter. You can engage knowledgeable search engine optimization experts to get this task done. Get in touch with a reputable SEO agency to agency to optimize images and boost your website’s rankings smartly.
