In the present online world, making sure search engines are able to crawl and index your website efficiently is of paramount importance in enhancing organic visibility. If your website has crawl errors, they can harm your rankings and user experience. The following is a step-by-step guide on what crawl errors are, why they happen, how to resolve them, and when to look for them, as provided by expert insights from SME Digital, the best SEO Agency in Chennai.
What are Crawl Errors?
Crawl errors happen when Google, or any other search engine, fails to crawl certain pages on your website. Crawl errors can be classified into:
Site Errors: Problems that target the entire website, for example, DNS errors, server errors, or robots.txt configuration problems.
URL Errors: Problems that target specific pages, for example, 404 (Not Found) errors, access denied errors, and redirect loops.
Why Do Crawl Errors Happen?
Crawl errors are caused by several reasons such as:
- Server downtime or hosting performance issues
- Incorrectly set up robots.txt file
- Internal or external broken links
- Redirect problems or loops
- Mobile usability problems
How to Repair Crawl Errors?
- Use Google Search Console
Google Search Console is a helpful tool for identifying crawl errors. Go to the “Coverage” report to find out about issues like 404 pages, server errors, or blocked URLs.
- Repair Broken Links
Broken links can lead to bad user experience and lost SEO value. Periodically audit your site and fix broken links by using redirects or refreshing stale URLs.
- Optimize Robots.txt and XML Sitemap
Make sure your robots.txt file is not blocking vital pages and your XML sitemap is well-organized and submitted to Google for maximum crawling.
- Improve Site Speed and Server Performance
Slow sites result in timeout errors. Improve your site’s speed by:
- Image compression
- Having a Content Delivery Network (CDN)
- Optimizing server response time
- Using caching
- Correct Redirect Errors
Error or redundant redirects can lead to problems. Perform 301 redirects for permanent change and steer clear of redirect loops or chains.
- Become Mobile-Friendly
Mobile-first indexing makes responsive and mobile-friendly website essential to SEO. Google’s Mobile-Friendly Test tool can be utilized to scan for any usability faults.
- Check and Repair Soft 404 Errors
Soft 404s happen when a page shows a “not found” message but gives a 200 OK status rather than a 404 status code. Correct these browsers either by redirecting to a related page or with the proper 404 status.
When Do You Need to Look for Crawl Errors?
Monitoring crawl errors regularly is necessary to have a healthy website. You need to look for crawl errors:
- Following important website changes or overhauls
- When site is being transitioned to another domain
- Periodically as maintenance of routine SEO
- In event you observe unforeseen decline in search traffic or rankings
SME Digital: How We Can Help
As a reliable SEO Company in Medavakkam, SME Digital is an expert in technical SEO services to address crawl errors and improve website functionality. Here’s how we can help businesses:
In-depth SEO Audit: Identifying and resolving crawl problems using advanced tools.
Technical SEO Optimization: Fixing broken links, optimizing robots.txt, and optimizing site speed.
Mobile SEO Implementation: Optimizing your website totally mobile-first indexing optimized.
Content & Link Strategies: Creating website authority and optimizing search rankings.
Crawl error correction is a key technical SEO element that directly influences the ranking potential of your website. Through the services of a professional SEO Agency in Chennai such as SME Digital, you can keep your website optimally optimized, crawl error-free, and completely searchable by search engines. Get in touch with us today to optimize your website’s technical SEO and increase your web presence!
