Egypt Beauty and Personal Care Market Overview: 2025-2030
Base Year: 2024
Historical Years: 2020–23
Forecast Years: 2025-2030
Egypt’s Beauty and Personal Care Market size is valued at nearly USD 1327.86 Million in 2024 & is predicted to reach about USD 3175.53 Million by 2030. Along with this, the market is also estimated to grow at a CAGR of around 15% during the forecast period, i.e., 2025-30.
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Egypt Beauty and Personal Care Market Dynamics: 2025-2030
Egypt Beauty and Personal Care Market Trend:
Growing Consumer Preference towards Herbal Personal Care Products – The growing awareness about the ill effects of chemical-based personal care products is shifting consumer preferences toward herbal products. The proliferation of the internet in the country due to government-subsidized mobile internet costs has led people to spend more time on their smartphones. The use of the internet has created a significant understanding of the ill effects of using chemical-based products and this has created a nominal shift in the consumer base towards herbal personal care products. The better effectiveness and soft nature of the natural ingredients in herbal products have further accelerated their adoption in the country. Skincare & hair care are the major product segments where consumers are increasingly adopting herbal options.
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Egypt Beauty and Personal Care Market (2025-30): Segmentation Outlook
The market report has segmented the market into the following categories:
By Type
-Personal care
–Hair Care
–Shampoo
–Conditioners
–Hair Oils
–Hair Styling Products
-Skin Care
–Facial Skin Care Products
–Body Skin Care Products
–Lip Care products
-Sun Care
-Bath and Shower
— Shower gels
–Soaps
–Others
-Oral Care
—Rinses and Mouthwash
—Toothpaste
—Toothbrushes
-Deodorants, Perfumes, and Antiperspirants
-Men’s Grooming Products
-Baby Care Products
-Cosmetic products
–Facial Make-up Products
–Eye Make-up Products
–Lip and Nail Make-up Products
–Hair styling and Colouring products
Of them all, the skincare & sun care products in the personal care segment are expected to witness significantly growing demand during the forecast period.
By Distribution Channel
-Speciality Stores
-Cosmetic Store
-Drug Store
-Large & Small Retail Stores
-Hypermarkets & Supermarkets
-Departmental Stores
-Others
-E- Commerce Platforms
By Region
-East
-West
-South
-Central.
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Top Companies Operating in the Egypt Beauty and Personal Care Market:
-Marico Ltd
-Procter & Gamble Company
-Uniliver PLC
-Henkel PDC Egypt SAE
-L’Oréal Group
-Avon Inc
-Kao Corporation
-Ori Flame Cosmetic S.A.
-Revlon Inc.
-The Estee Lauder Companies Inc.
Industry Recent Developments
- 2025: L’Oréal Middle East and BinSina Pharmacy have signed a Memorandum of Understanding (MOU), cementing a strategic green partnership that champions circular practices and conscious consumer engagement.
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