QR codes may be the technology that is considered to be the dark horse of the next decade. The technology that began as a way to replace barcodes quickly became a necessity. From menus for restaurants as well as shipping boxes to vendor payment systems, these black and white squares have taken over the digital world with them.
The consumers love QR codes because of their convenience, accessibility and flexibility. Marketers are learning how to use QR codes in creative campaigns that span multiple industries. Did you know that there are dynamic and static QR codes?
This article explains these distinctions in greater detail. When you know the difference between static and dynamic QR codes, you can be prepared to implement the codes in your next digital campaign.
What is a QR Code?
The auto industry in Japan initially developed the QR code, which is an example of a barcode matrix. Smartphone cameras or barcode readers can quickly detect these two-dimensional codes, thus”quick response. or “quick answer” label.
QR codes can be used to store a variety of details, including website URLs, text or contact information. They can be used for a variety of uses, ranging from advertising and marketing to tracking and ticketing.
What Makes a QR Code Static?
The data contained in the QR code is unchanged following the time it’s generated. This means that the information is stored in a computer and remains the same after someone scans the QR code. For example, when the QR code is static and connected to a site, it is not possible to alter the URL.
The static QR code is usually used for information that does not require updates or modifications. Packaging for products, business cards or even physical advertisements can include stationary QR codes. They are simple to design and use. However, their inability to change could cause problems in the event that you want to alter the information on them.
Note: If you need to create a QR code, use a QR code generator for a quick and easy solution.
Limitations of static QR Codes
The static QR code is typically employed because it’s free to create. However, their inability to be changed can cost far more than developing or maintaining dynamic QR codes. Some examples of the ways that problems with static QR codes could be a problem for a company are:
- Business cards: While an unchanging QR code printed on the back of a business card can consistently provide the same contact details, it is problematic if the company’s address or contact details change. Any change in the contact details of a business needs a complete reprinting of business cards in all cases as well as any business cards given out will be ineffective.
- Packaging of products: Although it’s practical to put the static QR code on packaging to give additional information, such as a user guide or product’s information Any updates or modifications to these materials will require the use of a new QR code. This could lead to customers being provided with outdated information.
- Educational materials: QR codes that are static in educational books or textbooks could be appealing initially. But, if the additional details or the answers to exercises require an update the QR code static will become obsolete.
What is It That Makes the QR Code Dynamic?
Dynamic QR codes give you more flexibility than previous QR codes. The owner can alter or alter the information they hold even after creating the code. Service providers for URL redirection, such as SiteDetour, assist in this procedure.
When a dynamic QR code that is dynamic is detected, it directs to a website that is hosted by our system. This link directs the user to the ultimate link–A.K.A. the desired destination. It is easy to set up this redirect in just a few minutes on SiteDetour’s admin panel. The user is treated to an effortless redirect, which does not show any evidence of the hidden work behind it.
Dynamic QR codes also have the ability to track. They can track data like numbers of scans made timing of scans, and the whereabouts of the person who scans the code. This is a great feature in advertising and marketing campaigns in which the tracking of engagement is essential.
Use Cases to Create Dynamic QR Codes
The majority of instances benefit from the capacity to alter the information on QR codes and track the use made through dynamic QR code. Examples of situations where dynamic QR codes are beneficial include:
- Cafes and restaurants: Restaurants and cafes can utilize QR codes that change dynamically to show their menu. When they update or alter their menus the QR code will connect to the updated menu, without having to be replaced.
- Advertising campaigns for marketers: They usually utilize QR codes that dynamically change to track the number of people who are engaged. Based on the results of their campaigns marketers can modify the content that is linked to maximize outcomes. Recently, NYC subway ads started using QR codes which immediately send users to the ad deal.
- Event management: During events and exhibitions, QR codes that are dynamic will link to live update, electronic maps or even event schedules. As events progress, the information that is linked is modified to reflect current information.
- eCommerce and Retail Dynamics: QR codes may be used to create personalized discounts or special offers. They can also be connected to pages for products that update according to inventory levels or new releases.
Dynamic QR Codes Vs Static: Which One is Best for You?
If you are deciding between a static or interactive QR code, your option is straightforward. The dynamic QR code is superior to static QR codes in every application.
Static QR codes, though simple to design but they are limited to the same information after printing. This means that you must duplicate all printed materials with the QR code in case any information changes. If it’s the result of a URL change or simply changing the date and time of an event static QR codes are unable to not be adapted to any modifications.
Dynamic QR codes however permit you to alter their information at any time. They also allow you to track how many people are using the code and modify the information on the code without altering the actual code. This is why they are superior in comparison to standard QR Code.
It is possible to expand the functionality of your dynamic QR codes by using SiteDetour. By using SiteDetour’s targeting features that allow you to personalize the information contained in the dynamic QR code based on more than 30 different metrics. Such as the user’s location, time of day or device’s language and the type of device.
This lets you customize the experience for your users for your QR code’s dynamic content and enhance the user experience by providing specific information.
