The global point of purchase (POP) packaging market was valued at USD 13.0 billion in 2020 and is projected to grow at a compound annual growth rate (CAGR) of 5.9% during the forecast period. This growth is fueled by the rising emphasis on product visibility, branding effectiveness, and the evolution of in-store marketing strategies across various retail channels.
POP packaging refers to the physical presentation of products at the point where consumers make purchasing decisions—typically within retail environments. It plays a crucial role in influencing consumer behavior, enhancing brand engagement, and promoting impulse buying. With the intensifying competition across retail sectors, brands are increasingly investing in innovative and attractive POP packaging solutions to capture customer attention and reinforce identity.
Market Overview
The market is segmented by material, product type, end-user industry, and region. Materials commonly used include corrugated board, plastic, metal, and glass, with corrugated materials dominating due to their cost-efficiency and ease of customization. Popular product types include counter displays, floor displays, pallet displays, and sidekick displays, each catering to specific merchandising strategies.
As e-commerce rises, brick-and-mortar retailers are rethinking in-store layouts and customer engagement tactics—driving the need for smarter, flexible, and experiential POP packaging. Furthermore, sustainable packaging practices, including the use of recyclable and biodegradable materials, are becoming increasingly significant, pushing manufacturers toward eco-friendly innovation.
Browse Full Insights:https://www.polarismarketresearch.com/industry-analysis/point-of-purchase-packaging-market
Country-wise Market Trends
United States: The U.S. POP packaging market benefits from a mature retail sector and a strong focus on brand differentiation. Retail giants and CPG companies continue to prioritize innovative display solutions to boost visibility and engagement at the store level. The increasing preference for sustainable packaging also influences material choices across the market.
Canada: In Canada, the POP packaging market is growing steadily due to the expansion of retail chains and the adoption of shopper marketing strategies. Canadian brands are focusing on environmentally friendly packaging solutions and investing in modular POP displays that can be adapted to different store formats.
Germany: Germany leads the European POP packaging space, with a high emphasis on precision in design, print quality, and recyclability. German retailers and manufacturers are collaborating to create customized in-store displays that align with local environmental regulations and consumer preferences.
France: France’s POP packaging market is driven by a strong culture of branding and premium product presentation. Cosmetics, food, and wine sectors in particular are leveraging high-end display packaging to appeal to discerning consumers. Sustainability is also a growing concern, influencing packaging innovations.
United Kingdom: The UK is witnessing growing demand for temporary and seasonal POP displays aligned with major retail events. As brands seek to create memorable shopping experiences, the integration of technology (e.g., QR codes, AR features) into POP packaging is gaining traction in the UK market.
China: China’s fast-paced retail transformation and rise in consumer spending are propelling the POP packaging market. Urbanization and expansion of shopping malls and convenience stores have created a competitive environment where eye-catching displays are essential. Local manufacturers are increasingly investing in digital printing and automated packaging lines.
India: India’s retail revolution and growing middle class have significantly boosted demand for POP packaging. The market is seeing an uptick in FMCG and electronics segments, where visibility and brand recall are critical. Cost-effective and lightweight display solutions are particularly popular in tier II and III cities.
Japan: Japan’s high-tech retail environment and consumer preference for product aesthetics are key growth drivers. The market favors compact, innovative, and space-saving POP displays that reflect product quality. Sustainability also plays a major role in material selection and packaging design.
Brazil: Brazil’s growing retail sector and increasing consumer purchasing power are supporting POP packaging market growth. Seasonal promotions, localized branding, and vibrant color schemes are common strategies adopted by retailers to enhance in-store presence.
Mexico: Mexico is seeing robust growth in retail infrastructure, particularly in urban areas, leading to rising demand for display packaging. The country’s retail players are focusing on creating dynamic store layouts, where creative POP packaging serves as a key merchandising tool.
Saudi Arabia: Saudi Arabia’s retail modernization and diversification of the economy are creating new opportunities for the POP packaging market. Luxury goods, electronics, and personal care items are major contributors, with premium display formats gaining popularity in high-end retail environments.
South Africa: In South Africa, the demand for visually appealing and cost-effective POP packaging is rising in tandem with retail expansion. Retailers are increasingly using POP solutions to differentiate products in competitive categories such as beverages, snacks, and cosmetics.
Conclusion
The point of purchase packaging market is poised for steady growth as retailers and brands alike seek to optimize customer engagement, enhance visual merchandising, and align with sustainability goals. Innovations in design, materials, and interactivity are expected to shape the next generation of POP packaging, making it a vital component of the modern retail experience.
More Trending Latest Reports By Polaris Market Research:
Laparoscopic Retrieval Bag Market
Bone Grafts And Substitutes Market
Digital Video Advertising Market (Full Distribution)
