When you take away the technical jargon, marketing is all about making emotional bonds with your customers. Marketing on social media is no more different. You’re attempting to create content and use various platforms to communicate with customers who are both existing and potential customers. With more than 54 percent of people making use of social media to research products, it’s undoubtedly one of the top areas that marketers should focus on.
A vast array of guides and tutorials instruct marketers on how to employ various strategies to increase their social media reach. They all share the same message: create a way for your customers to get connected with your brand. This is the reason why YouTube bloggers always conclude the videos by saying “Don’t forget to subscribe!” with a small arrow that points downwards.
However, the plethora of “share” and “like” social media buttons affixed to every page of the internet has trained customers to avoid these buttons. We have an answer with QR codes. Here are some inventive ways to incorporate QR codes to enhance the next marketing campaign.
Our QR Code Generator Free can help you create QR code that your target audience will recognize and use. By using QR codes, you can promote your brand online and grow your audience!
Ways to Incorporate QR Codes to Enhance Your Marketing Campaign
Link to All of Your Social Media Profiles All in One Location
If they’ve not had a satisfying experience at your restaurant, store, or on your e-commerce site, very few people will invest their time to launch their social media applications and type in a company’s name as well as “like” or “follow” the page.
Nowadays, customers are used to speed and convenience. Businesses can ensure it is simple for customers to connect with their company’s social media accounts by generating a QR code.
When marketers include their QR code on packaging for their products or flyers or posters, they can create codes that, when scanned, will lead visitors to an e-commerce page that contains links to all their social media accounts. In a matter of seconds, customers can join you via the social media sites they choose to use.
Inspire Users to Take the Exact Action You’d Like Them to Take
If you’re a manager of an establishment that is looking to increase the “check-in” rates on Facebook. But, customers are opting”following” instead of “like” or “follow” instead. It’s easy to fix this: make a QR code connected to the exact step you’d like users to complete. Instead of having users trying to search through the ever-changing Facebook interface to locate”check-in,” provide them with the “check-in” button and present them with a QR code that directs users directly to the button.
An innovative method to integrate QR codes that encourages social media users to take action is to use giveaways or contests. Verizon introduced a fun campaign to promote its brand, where they placed QR codes printed on paper at their physical stores. Customers who entered the code were prompted to share the post on their Facebook profile, which contained an individual link. If one members of their friends on Facebook clicked the post and then made a purchase, the winner was awarded an unlocked phone. It was a highly interactive and incentive-based campaign that benefited both Verizon as well as its clients.
Provide Exclusive Content
QR codes that are available on Snapchat are referred to as Snapcodes. They’re yellow and have Snapchat’s logo in the middle. Every user has their own personal Snapcod,e which makes it easy to include other friends from real life through Snapchat. Instead of typing and searching for someone’s username, simply look up their Snapcode.
Beyond easing the process of finding friends, Snapcodes can also be a fantastic option for companies to offer exclusive content. Simply add the Snapcode to your promotional materials and pair the text with an appealing description of the exclusive content users will receive after scanning it.
Levi’s launched a campaign in stores that was exactly what they wanted. Shoppers in-store could scan the Snapcode, which then let them access an exclusive feature on Snapchat where they could test-drive an outfit and snap photos inside the jacket. The campaign brought together two things we adore -AR and QR codes to create a truly engaging and distinctive experience.
Find Out the Return on Investment of Your Influencers
Influencer marketing has been the hottest marketing buzzword of recent times, and with the right reason. It has been an estimated $8 billion market in the year 2019. It’s sometimes difficult to estimate ROI (ROI) for your influencer marketing strategies, particularly when it comes down to the real-world behavior of customers. Use QR codes.
Influencers are able to include customized QR codes in their social media pages that serve as coupons exclusive to digital for your digital store. Shoppers who follow your store can scan the QR code during checkout that triggers the discount. Then, you can credit the sale not only to your influencer marketing campaign but also to a specific influencer.
Don’t Overlook the Fundamentals
QR codes are very effective in helping to boost your social media efforts so long as you are able to identify the other components that you can incorporate into your marketing:
- Be sure to keep your website’s page up-to-date with current information about your business.
- Make sure you regularly share engaging, high-quality content that will make an unforgettable first impression.
- Make sure your tone and strategy are true to your brand’s identity.
