The recent analytical report published by Markntel Advisors (a leading consulting, data analytics, and market research firm), Adtech Market comprises a detailed study of critical and major aspects of market dynamics, i.e. market trends, size, forecasts, growth factors, challenges, and competitor landscape. The research company provides an extensive range of strategic reports on diverse industry verticals to substantial and varied client bases, including multinational corporations, financial institutions, governments, and individuals, among others.
Adtech Industry Analytical Overview (2025-2030): Drivers, Opportunities, Challenges, and Trends,
According to the latest report, Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30. The report significantly addressed considerable changes, gap analyses, and competitive studies using qualitative and quantitative data. These include the widespread segmentation, geography, and recent developments, entailing information on the fluctuation in the demand, sales, revenue, and other parameters experienced and expected in the industry for the forecasting year i.e. 2025 to 2030.
Download Report Sample PDF – https://www.marknteladvisors.com/query/request-sample/adtech-market.html
What is Included in Adtech Market Segmentation?
The report has segmented the market into the following categories:
By Offering
- Solution- Market Size & Forecast 2020-2030, USD Million
- Demand-Side Platforms (DSPs)- Market Size & Forecast 2020-2030, USD Million
- Supply-Side Platforms (SSPs)- Market Size & Forecast 2020-2030, USD Million
- Ad Networks- Market Size & Forecast 2020-2030, USD Million
- Data Management Platforms (DMPs)- Market Size & Forecast 2020-2030, USD Million
- Others
- Services- Market Size & Forecast 2020-2030, USD Million
- Professional Services- Market Size & Forecast 2020-2030, USD Million
- Training & Consulting- Market Size & Forecast 2020-2030, USD Million
- Advertising Type & Integration- Market Size & Forecast 2020-2030, USD Million
- Support & Maintenance- Market Size & Forecast 2020-2030, USD Million
- Managed Services- Market Size & Forecast 2020-2030, USD Million
- Professional Services- Market Size & Forecast 2020-2030, USD Million
By Advertising Type
- Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
- Non-Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
Out of them, the programmatic advertising segment leads the Global Adtech Market. It holds approx. 80% market share. By using algorithms to automate the process of purchasing and selling, ad placements programmatic advertising eliminates the need for human negotiations. Ad placements Programmatic advertising removes the need for human negotiations by automating the buying and selling process with algorithms. This helps both publishers and advertisers since it allows the latter to more effectively fill their ad inventory and the former to reach a wider audience at lower costs. Furthermore, the factors driving programmatic growth are the rise of mobile advertising and the growing value of data. Programmatic platforms provide a potent solution as marketers place a higher priority on data-driven targeting and campaign management making them a dominant force in the quickly changing market.
By Advertisement Channel
- Television Advertising- Market Size & Forecast 2020-2030, USD Million
- Radio Advertising- Market Size & Forecast 2020-2030, USD Million
- Digital Out-of-Home (DOOH) Advertising- Market Size & Forecast 2020-2030, USD Million
- Others (Mobile/Tablet Advertising)
By Advertisement Format
- Image- Market Size & Forecast 2020-2030, USD Million
- Video- Market Size & Forecast 2020-2030, USD Million
- Text- Market Size & Forecast 2020-2030, USD Million
- Others
By Enterprise Size
- Small and Medium Enterprise (SME)- Market Size & Forecast 2020-2030, USD Million
- Large Enterprise- Market Size & Forecast 2020-2030, USD Million
By Platform
- Mobile- Market Size & Forecast 2020-2030, USD Million
- Web- Market Size & Forecast 2020-2030, USD Million
- Others- Market Size & Forecast 2020-2030, USD Million
By End User
- Retail & Consumer Goods- Market Size & Forecast 2020-2030, USD Million
- BFSI- Market Size & Forecast 2020-2030, USD Million
- Hospitality- Market Size & Forecast 2020-2030, USD Million
- Media & Entertainment- Market Size & Forecast 2020-2030, USD Million
- Transport & Logistics- Market Size & Forecast 2020-2030, USD Million
- Healthcare- Market Size & Forecast 2020-2030, USD Million
- IT & Telecom- Market Size & Forecast 2020-2030, USD Million
- Education- Market Size & Forecast 2020-2030, USD Million
By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
(“Kindly use your official email ID for all correspondence to ensure seamless engagement and access to exclusive benefits, along with prioritized support from our sales team.”)
Access the Complete Report for An In-Depth Analysis – https://www.marknteladvisors.com/research-library/adtech-market.html
Key Factor Driver Adtech Industry Growth by 2030
Adoption of Generative AI Tools for Scalable Implementation of Ads Propelling Market Growth – By creating generative AI-based advertising solutions, adtech companies are improving their products and propelling market growth. This enables them to offer cutting-edge products and services revolutionizing their business model. Large-scale personalized content creation is made possible by generative AI which gives Adtech businesses the ability to tailor advertisements to the particular tastes and habits of their target market. Approximately 40% of C-suite executives plan to increase their investments in generative AI, according to industry surveys.
For instance; RTB House unveiled ContentGPT in November 2023 which makes use of Generative Pre-Trained Transformers and Large Language Models to acquire important insights into the unique interests and intentions of web page readers throughout the Open Internet.
Who are the Key Players Operating in the Adtech Industry?
The top companies of the Adtech market ruling the industry are:
- Adobe
- Alibaba Group Holding Limited
- Amazon.com, Inc.
- Criteo
- Meta Platforms Inc.
- Google Incorporation
- Microsoft Incorporation
- SpotX
- Twitter Incorporation
- Verizon
- Affle International Pte. Ltd.
- Inmobi
- The Trade Desk, Inc.
- CopyAI, Inc.
- Zeta Global Holdings Corp.
*Reports Delivery Format – Market research studies from MarkNtel Advisors are offered in PDF, Excel and PowerPoint formats. Within 24 hours of the payment being successfully received, the report will be sent to your email address
Click Here to Connect with Our Expertise – https://www.marknteladvisors.com/query/talk-to-our-consultant/adtech-market.html
Key Objectives of Choosing Markntel Advisor’s Report
- Focused Industry Expertise
- Diverse Report Offerings
- Personalized Research Solutions
- Robust Research Methodology
- In-depth Report Coverage
- Tracking Technological Advancements
- Comprehensive Value-Chain Analysis
- Discovering Market Opportunities
- Analysing Growth Trajectories
- Assured Quality Insights
- Dedicated After-Sales Support
FAQs (Frequently Ask Questions)
- What are the industry’s overall statistics or estimates including CARG and USD Value of the forecasting years?
- What are the trends influencing the current scenario of the Adtech Market?
- What are the key factors that would propel and hinder the industry?
- Which geographical area dominates the Adtech industry?
- Which is the Leading segment in the market?
About US:
MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
For Media Inquiries, Please Contact:
Phone: +1 628 895 8081 | +91 120 4278433
Email: sales@marknteladvisors.com
Sales Office: 564 Prospect St, B9, New Haven, Connecticut, USA-06511
Corporate Office: Office No.109, H-159, Sector 63, Noida, Uttar Pradesh-201301, India
