SEO requires understanding how Google operates; after all, their primary mission is to deliver the highest-quality search results to users.
Google strives to surface content that meets their Experience, Expertise and Authority (E-E-A) requirements while also meeting searchers’ needs. In doing this, the search giant considers various factors.
Keyword Research
SEO strategies require a solid set of keywords as their basis. Keyword research allows you to identify those which resonate with your audience and have the potential to drive traffic towards your website.
As part of your keyword research process, it is critical to take intent into account. People search with specific goals in mind – either to learn something, compare products or purchase. Understanding how your content aligns with this intent will increase organic click-through rates.
Google Keyword Planner can help you narrow your list and generate new ones, but keep in mind that it was designed for AdWords only and can only provide estimates of search volume and competition.
Keep in mind that SERP features like image results, local packs, and paid ads can quickly overshadow organic results on SERP pages. Therefore, it’s essential that you evaluate how worthwhile organic rankings for certain keywords may be given their competition and difficulty. Want the full scoop on Google SEO ? Click here or visit our official website.
On-Page Optimization
On-page optimization refers to various techniques for improving individual webpages so they rank higher in search engines, such as improving user-friendliness of pages while also providing helpful data to search engines. Because on-page SEO lies solely within your control, it’s essential that it be done right!
Optimizing meta descriptions for your content can increase its click-through rates from search results. This is because it acts as an indication of whether or not it meets user search intent, making the meta description an essential preview tool.
Implementing keywords into your URL is another great way to help search engines understand what the page is about, while including it within the title tag and content can increase rankings even further.
Organizing your content under clear headings makes it easier for visitors to quickly navigate your pages and find what they’re searching for, while simultaneously helping Google understand the hierarchy of your material.
Link Building
Websites that possess many high-quality backlinks tend to rank better in Google search, since backlinks are one of the primary indicators used by Google to assess relevancy and authority of websites.
Not all links are equal; sidebar and footer links tend to be less useful than those located early in a page’s content. Furthermore, keyword-stuffed anchor text could lead to penalties from Google.
Effective link building strategies involve natural link-building efforts that occur organically as a result of other marketing activities. For instance, launching an innovative new product or creating content designed to be the definitive guide in its industry can generate some links–even though these were likely created independently from any intentional link building efforts you might undertake.
Content Marketing
Content marketing entails creating valuable, relevant information tailored to meet user needs and interests. When combined with keyword research, content marketing can improve search engine visibility and drive organic traffic to your website.
Relevance is the cornerstone of Google SEO; your keyword selection determines your page ranking. But relevance alone won’t do; your content must also engage and benefit readers for them to stay on your site and convert.
Content marketing can help your organization do just this by targeting search intent – or what information your target audience is searching for – when crafting highly tailored, engaging content to resonate with the right target market. In turn, this can increase conversions and sales while simultaneously positioning you as an industry leader and building credibility and trust with your audience – two components critical for long-term growth and success.
