Pinterest is a community that’s viral with users who re-pin frequently and it’s a fantastic platform to meet new people and display a more light more artistic side to your company. However, choosing the appropriate names for your Pinterest boards is crucial. These five recommendations can help you choose the best Pinterest board names in order to garner followers and share images.
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With Smart Ways Select Your Pinterest Board Names
1. Utilize Your Imagination – and Have Fun
Boards that have a compelling theme and a sense of humor are more likely to be viral. Take the case of “My My Imaginary Well-dressed Toddler Daughter’, a board that was created by Pennsylvania copywriter and mother of two boys, Tiffany Beveridge. Tiffany Beveridge found the outrageous style of toddler fashion photography amusing, and her board quickly became the home of the clothes of her imaginary daughter named ‘Quinoa’ (after the trending grain) with a pretentious style sense and extravagant little friends quickly gained her tens thousands of followers, waiting for the next glimpse of Quinoa’s world.
Be aware that your captions could be as important as your photos This board is used with the same enthusiasm for the tongue-in-cheek descriptions as the pictures. The board tells a tale of an entire world What tale could your company’s brand tell?
2. Find Your Subject
A good way to come up with ideas for names for your pinboard is to look up the topic you are interested in, e.g. “Kitchen Style” and then browse through the images that pop up, and then look at the names of boards they were pinboards. On the bottom of every image, it says “Onto” and will give the name of the board that it was pinned to. You can easily search for “Kitchen Style” and find pictures that have been pinned to boards titled “Kitchen Design Ideas”, “Styling Kitchens”, “Home Sweet Home”, “Kitchen Inspiration” in addition to “Bistro Kitchen” and “Chic Kitchen”. These are a good indication of what others call similar boards. They can also inspire you to think about your own ideas.
3. Your Board Should Be Appropriate to the Audience You Are Targeting
Be aware that the Pinterest user base could differ from your brand’s primary audience, so you’ll need to consider who’s there and how they could find your brand Pinterest is an excellent method of interacting with people who aren’t familiar with you. People who use Pinterest tend to be female (80 percent) and between the ages of 25-44. The tech-related website Mashable is among the most followed brands on Pinterest. While it’s not a perfect choice for some of the biggest categories such as fashion, family, and lifestyle, Mashable has tailored its content to attract Pinterest users. There are boards for ‘A modern home fashion meets digital and The ‘Nerdy Desserts’ category, ‘Pets made digital’, and ‘Nerdy weddings and geeky love’. The site has gained a huge fan base thanks to their work.
4. Be Specific
Users of Pinterest who are brand new to your brand aren’t looking for your brand and will instead be looking for a specific subject. If you’re looking to be noticed by Pinterest users you should give it a name that explains the subject in a succinct and appealing manner. The fashion retailer Nordstrom is one of the most popular brands on Pinterest. One of the reasons for their popularity is that they’re adept at directing their boards to a certain area.
For instance, they don’t have a board named “Cats,” they also have a section called ‘Fashion Cats’. Instead of a general “Weddings” category, they break it into ‘Garden Wedding Ideas and ‘Classic Wedding Ideas as well as ‘Black and white wedding ideas’. It is best to keep your board focused on a single idea. Instead of trying to be too broad, You can have multiple boards that focus on different aspects of a subject. This will make your board more visible on search results and aid in gaining followers.
5. Make Your Board a Theme Around the Most Popular Categories
You might be thinking about how your company can present its image on Pinterest at a time when the audience isn’t quite right for the product or services. However, Pinterest is about getting imaginative and bringing out an edgier side to your business. Tax company Avalara has a Pinterest board titled “Funny Accountant,” with funny photos and jokes. Champagne Family Dentistry has boards for ‘Dental Humor’ Dental Related Arts and Crafts. As well as ‘Dental Related Arts and Crafts’ and recipes for your Smile’. If companies can make dental and tax attractive for Pinterest customers. You need to think about what you can do to make your brand appealing to this demographic!
6. Adjust and Optimize in Real Time
Explore different and interesting Pinterest boards and observe how they do. Following the same set of boards of boards can be boring. And if you don’t provide or test something new the audience could become bored. When you experiment with new pins and boards, you’ll gain valuable insight into how people react to your suggestions.
In conclusion, Pinterest is a great platform for brands to look at how their products can be used in everyday life and how their values can be summarized in pictures. People who follow you can understand the values of your company and get to know more about your company. Don’t worry about it – begin with a few boards, and then move on and build your following by coming up with new ways to show your brand’s visual identity.
