Q1. Is it true that cocktails are getting bolder in India and people now want things beyond classic cocktails? Also, is this a new trend, or has it been prevalent for a long time in the country?
Sandeep: Cocktails are getting increasingly bolder in India as Indian bartenders and mixologists embrace global cocktails, their techniques and ingredients and marry them with Indian flavours. While classic cocktails are still very popular, there is a significant level of experimentation reshaping the cocktail scene in India.
This trend of innovative cocktails is relatively new and has gained momentum in the last five years. Majorly because of the young generation of bartenders and mixologists who are redefining the craft by creating concoctions with homegrown mixtures and ingredients. Driven by the desire to stand out, they are pushing the boundaries of India’s Cocktails Promo culture.
Q2. India is a whisky-drinking nation. Are they open to experimenting with whisky too in the form of quirky cocktails? What is your observation?
Sandeep: India is a whisky drinking nation, we are the world’s largest whisky consuming nation but at the same time, a growing trend of lighter spirits like cocktails is also being observed. In fact, classics like the Manhattan and Old Fashioned, which feature a reasonable base of whisky, is a popular drink amongst Indian drinkers.
While whisky is less commonly used as a base for cocktails compared to other spirits, it still holds its ground. Indian whisky drinkers enjoy whisky based cocktails usually in the afternoons, evenings or sometimes as a weekend drink.
Q3. What are the most unique ingredients you have seen being added to whisky cocktails?
Sandeep: It’s interesting to see how mixologists are crafting unique recipes with unconventional ingredients. One such example is coffee, which is emerging as an interesting and unique addition to the cocktail recipe.
Indian native chilies, not the bird eye which is extremely strong but the milder ones are adding depth to the flavors. Foraging in the forest for new kinds of roots and herbs is also becoming an exciting trend. Additionally, use of salts with different texture and taste is also adding a touch of craftsmanship to the overall recipes.
Q4. How do you view the future of the cocktail scene in India?
Sandeep: The response to cocktails in India has been extremely positive and receptive. The future of cocktails in India looks very bright. As global brands make their way to the Indian market, new categories of spirits like tequila are gaining popularity while Indian spirits like Mahua are also making their mark.
Young Indian bartenders are learning global techniques and marrying them with Indian ingredients, bringing a fresh perspective to the Mixology Cocktails scene. Global cocktailers, bar takeovers with international mixologists are also proving to be invaluable learning experiences for Indian bartenders. With young and exciting individuals taking up bartending as a profession, the future of cocktails in India is extremely positive and bright.
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