In today’s crowded digital space, brands are no longer competing on products alone—they’re competing on clarity, connection, and attention. A powerful way to meet all three demands is through explainer video production. These short, engaging videos do more than just explain; they turn information into experiences, and browsers into buyers.
From startups pitching investors to global companies launching new products, explainer videos have become an essential tool in modern communication strategies. Let’s explore why this format is so effective, how it works, and how your brand can benefit from it.
What is Explainer Video Production?
Explainer video production is the process of creating a short-form video—typically 60 to 120 seconds—that clearly conveys a concept, product, or service. It simplifies messaging by combining visuals, voiceovers, music, and storytelling into a digestible format.
These videos can be animated, live-action, whiteboard-style, 3D, or a hybrid of formats. Regardless of the style, the core goal remains the same: to educate and persuade quickly and effectively.
Why Explainer Videos Have Become a Business Essential
The internet has reshaped how we consume information. Attention spans are shorter, and content must grab interest immediately. Here’s why explainer video production has surged in popularity:
1. Simplifies Complexity
Whether you’re selling a SaaS solution or an innovative physical product, explainer videos translate technical jargon into everyday language. Instead of overwhelming potential customers with paragraphs of text, you can show them exactly what your product does—and why it matters.
2. Drives Engagement
Videos are one of the most engaging content formats available. Audiences are far more likely to watch a video than read an article. In fact, landing pages with video can increase conversion rates by over 80%.
3. Enhances Brand Recall
Visual storytelling helps information stick. Through character design, color schemes, sound, and narrative, your brand becomes memorable. A compelling explainer video can increase brand retention, especially in competitive industries.
4. Boosts SEO and Web Performance
Google prioritizes pages with video content. Videos improve page dwell time, reduce bounce rates, and increase user interaction—all of which help boost search engine rankings.
The Process Behind Great Explainer Video Production
Creating an explainer video isn’t just about animation—it’s about strategy. Here’s a look at the typical production process:
1. Creative Brief and Research
The first step involves gathering information about your brand, target audience, product, and messaging goals. This sets the direction for the video’s tone, style, and purpose.
2. Scripting
The script is the foundation of any explainer video. A good script grabs attention in the first few seconds, outlines a problem, offers a solution (your product or service), and ends with a clear call to action.
3. Storyboarding
Before animation or filming begins, a storyboard is created to visually outline the scenes. This acts as a blueprint and ensures all stakeholders are aligned.
4. Voiceover and Music
The voiceover plays a crucial role in setting the tone—whether it’s friendly, professional, enthusiastic, or calm. Background music and sound effects enhance emotion and engagement.
5. Animation or Filming
Depending on the format chosen, this is where visuals are brought to life. Whether it’s sleek motion graphics or on-location video footage, the content is built to match the script.
6. Editing and Final Delivery
The final stage involves syncing visuals with the voiceover, applying transitions, refining audio, and formatting the video for various platforms.
Types of Explainer Videos: Choosing the Right Style
Different messages call for different storytelling methods. Here are the most popular styles in explainer video production:
1. Animated Explainer Videos
2D or 3D animation is perfect for abstract ideas, digital products, or concepts that are hard to film in real life. Animation is also cost-effective and easy to update later.
2. Live-Action Explainer Videos
These involve real people and locations. They’re ideal for businesses that benefit from human connection—like health, hospitality, or consulting services.
3. Whiteboard Animation
Mimicking hand-drawn sketches on a whiteboard, this format is ideal for educational or training videos. It adds a simple and trusted feel.
4. Motion Graphics
Clean, stylish visuals without characters, perfect for presenting data, timelines, or system flows. Commonly used by corporate or tech brands.
5. Screencast Videos
Perfect for software or app walkthroughs. These show your actual interface with narration to guide the viewer.
Where to Use Your Explainer Video
Explainer videos can be used across your entire marketing ecosystem. Here’s how:
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Website Homepages: First impressions matter. Greet visitors with a concise video that explains what you do.
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Social Media: Videos perform exceptionally well on platforms like Facebook, Instagram, and LinkedIn.
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Email Marketing: Adding video thumbnails to emails increases click-through rates.
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Product Pages: Help users understand features before making a purchase.
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Investor Pitches: Use explainer videos to simplify your business model in presentations.
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Trade Shows and Events: Loop your video on displays to catch attention in busy venues.
Common Mistakes to Avoid
Even the best intentions can fall flat without the right strategy. Here are mistakes to avoid during explainer video production:
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Overloading the Script: Too much information overwhelms viewers. Keep it simple.
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Focusing on Features Over Benefits: Viewers care about how your product helps them, not just what it does.
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Poor Audio Quality: Viewers will tolerate mediocre visuals—but not poor sound.
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Lack of a Clear Call to Action: Every explainer video should tell viewers what to do next.
Future Trends in Explainer Video Production
The industry continues to evolve. Here’s what’s on the horizon:
1. Personalised Videos
With the rise of data-driven marketing, videos can now be customized for specific audiences—down to their name, location, or behavior.
2. Interactive Explainers
Videos with clickable elements let users choose what they want to learn more about, increasing engagement and time spent watching.
3. Short-Form Content
Platforms like TikTok and Instagram Reels have conditioned users to engage with shorter videos. Micro-explainers under 30 seconds are growing in popularity.
4. AI-Enhanced Production
From automated voiceovers to real-time language translation, AI is making video production faster and more affordable.
Final Thoughts
The way we communicate has fundamentally changed. Static brochures and walls of text just don’t cut it anymore. Businesses that want to stand out, be remembered, and drive action are turning to explainer video production as a strategic necessity—not just a creative add-on.
If you’re not already using explainer videos to promote your brand, now is the time to start. They’re not just trendy—they’re effective, flexible, and proven to deliver results.
Ready to craft your message into a powerful visual story?
Consider partnering with an experienced explainer video production company to bring your ideas to life. Because in today’s digital world, clarity isn’t optional—it’s everything.
