As businesses explore new technologies in today’s digital universe, there are always new emerging ways to connect with their audience, build loyalty, and achieve better results. One of the best (but often under-utilized) ways to reach your customers is through bulk voice call campaigns. Automated voice messages that connect you with thousands of customers at a time with a personalized audio message.
Bulk voice calls can serve a number of purposes, including promotions, reminders, surveys, emergency alerts, and more! If you want to increase engagement, response rates to calls, and maximize your ROI through bulk calling – read on for some tangible ways to optimize your voice call campaigns!
1. Establish Campaign Goals
Before optimization, the next step is creating clear goals! Identify for yourself exactly the outcome you want from this campaign: where do you want your customer to end up? Are you trying to get leads, appointment reminders, payment alerts, event reminders? Once you know your goals, you’ll find it much easier to compose your message and plan your call flow in order to successfully achieve your goals.
2. Segment Your Audience
Not every message suits every listener. Separate your contact list by:
- Location
- Purchase history
- User behavior
- Language preferences
Segregation allows you to send a targeted voice message that is more relevant and personal, which leads to better engagement from listeners.
3.Write a Strong Voice Script – Your message should be:
- Short (30-45 seconds is ideal)
- Clear and to the point
- Engaging the emotions
- Ending with a strong call-to-action (CTA)
For example, instead of “We are providing a discount,” use “Press 1 now to claim your exclusive 30% discount before this offer ends today.”
4. Use a human/natural voice –
No robots or synthetic voices needed unless absolutely necessary.
- A natural, professional, friendly voice:
- Builds trust
- Makes it personal on the listener’s end
- Keeps the listener engaged
Also, it is preferable to use an accent or language that is natural to your target audience.
5. Schedule intelligently
Know when to send your campaign.
- The timing plays a vital role, and we know that 8 am and 10 pm/hours after past habitual activities and holidays are not ideal for sending.
- The best times to send voice calls are:
- During the week from 10 am to 1 pm
- Evenings from 4 pm to 7 pm
Be sure to experiment with a few time slots to see when your audience is most compliant.
6. Integrate Interactive Options (IVR)
Interactive Voice Response (IVR) features help users engage with the call.
- “Press 1 to speak to an agent.”
- “Press 2 to replay message.”
- “Press 9 to opt-out.”
Not only is this more beneficial to the caller, but it also provides lead intent and a form of feedback as to how users engaged in your campaign.
7. Measure and Analyze Your Campaign
Analytics will help you track:
- Answer rates
- Call length
- User actions (button presses)
- Conversion metrics
These metrics provide insights on what modifications to make in future campaigns and help you make data-driven decisions.
8. Test and Continually Improve
You can run \A/B tests on variables such as:
- Scripts your voice used
- Alternative message languages
- Times calls were placed.
- Where in the script did the CTA get placed?
The more you test and analyze the information provided, the more you will be able to optimize user engagement and ROI.
9. Maintain Compliance with Regulatory Legislation
As with any form of marketing, you should ensure that you are utilizing proper telemarketing rules and regulations as well as requirements for privacy.
- Obey any DND (Do Not Disturb) lists.
- Provide opt-out options.
- Make sure you are adhering to any local telecom regulations.
Stay compliant and you will build brand trust and lessen your risk of legal challenges.
10. Use a Professional Bulk Voice Call Provider
With any voice call campaign, the company you use to deliver your messages will affect how successful your campaign is. They supply:
- Strong deliverability rates.
- Real-time and accurate analytics.
- IVR support.
- Infrastructure capable of scaling.
- Quality customer support.
Providers like SDGM Technologies provide secure, scalable, and robust business-focused voice solutions.
Conclusion
A bulk voice call campaign is the most cost-effective and impactful method to reach and engage with a large audience. Follow the above recommendations to optimize your campaigns (ex., set strong campaign goals, formulate a targeted message, utilize a professional voice for the campaign, etc.)
With the right tools and a trusted partner like SDGM Technologies, you can transform voice calls into a powerful marketing and communication channel that drives results, boosts customer engagement, and strengthens brand loyalty.
